The Nézőpont Group was established in 2005 and has been operating in its current form since 2015. The private holding company is a holding group whose portfolio includes Nézőpont Intézet Kft.
, Kutatópont Kft.
and Médianéző Kft.
The company’s leadership is also constantly in search of new investment opportunities.
Nézőpont Institute’s political analysis activity is currently carried out by two organisations, the non-profit foundation Nézőpont Intézet Alapítvány and Nézőpont Intézet Kft. The firm has, by now, earned widespread recognition from both the professional community and the general public with its thorough analyses and several events, as well as the most accurate prognosis for 2014 elections.
Established in 2010, the market research company Kutatópont has, owing to its self-contained call centre and network of professional interviewers, risen among the largest domestically owned market research firms in Hungary. It places special emphasis on brand research, the study of gambling and media use customs, research in the field of health care and generation studies. The “Hungarian Youth” study was prepared by Kutatópont in 2012.
Also established in 2010, Médianéző is now Hungary’s largest media monitoring firm. It has been preparing the Governmental Media Monitor since 2011, which is used as the basis of media reviews, analyses and researches prepared for above 100 public institutions. Beyond this, the company has also won over several open-market clients with its uniquely thorough and high-standard products.